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Customer Value

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Customer Value
This booklet is essentially based on the "Customer Value" textbook (Belz/Bieger 2006). The aim is to create a condensed foundation that can serve as a common theme and integrated basis in both the German and English language Master of Arts in Marketing, Services an Communication at the University of St.Gallen.

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ISBN: 9783905819205

Language: English

Publication date: 01.11.2012

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