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Customer Value

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Customer Value
Das Booklet basiert im Wesentlichen auf dem Lehrbuch "Customer Value" (Belz/Bieger 2006). Ziel ist es, eine zusammengefasste Basis zu bilden, die sowohl im deutsch- als auch im englischsprachigen Master of Marketing, Services and Communication an der Universität St. Gallen als "roter Faden" und integrierte Basis dienen kann.

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ISBN: 9783905819212

Language: German

Publication date: 03.12.2012

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