Focused on the success of digital information technology, we fail to see that information always has two aspects, namely that of a signal and that of meaning. Whereas current technology deals with the signals, their transmission, computation and collection, the meaning of those signals is taken for granted - but how a system which receives signals imbues them with meaning is still not fully understood. This book appeared in German for the first time in 2001, but its arguments are still ahead of their time. The author describes his method of concept molecules, as well as its philosophical backgrounds, and explains what fundamentally distinguishes concepts from the words that designate them. He reveals where meaning is located in a bit (namely always outside it) and sheds light on the role of subjectivity in the creation of meaning.