The Product Field is a cognitive medium for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation. The Product Field Reference Guide provides valuable advice and guidance for ambitious product people. For one, it explains the Product Field. For another, it provides insight into the very nature of product innovation. The beautifully designed book – made with love and printed locally in Hamburg, Germany – comes with a white silkscreen print cover and includes The Product Field “Safety Bike” poster.