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Medienmanagement: Content gewinnbringend nutzen

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Medienmanagement: Content gewinnbringend nutzen
Interaktivität, Books on demand, digitales Buch - die Medienbranche steht vor großen Herausforderungen. Hier analysieren erstmals Berater die Hintergründe und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschäft revolutionieren: Vom Newspaper zum Newsfilter, digitales Kino, Newcomer in der Medienbracnhe, Online Service Providing. Mit zahreichen Fallbeispielen: Bertelsmann Content Network, Cocomore, domeus, Handelsblatt.com, Tele München Gruppe.

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ISBN: 9783409119047

Language: German

Publication date: 11.12.2001

Number of pages: 214

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