Marketing-Forschung und Käuferverhalten

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Erfolgreiche Marketing-Konzeptionen setzen sich aus drei Bausteinen zusammen: 1. Marketing-Forschung. 2. Strategisches Marketing und 3. Operatives Marketing. Dieser Systematik folgend muss das Augenmerk der Marketingverantwortlichen zunächst auf den Markt gerichtet sein.

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ISBN: 9783486717938

Language: German

Publication date: 05.12.2012

Number of pages: 371

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