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Wirksam Innovationen umsetzen: Die SOWIESO-Strategie

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Wirksam Innovationen umsetzen: Die SOWIESO-Strategie

Dieses Open-Access-Buch geht der Frage nach, warum Innovationen an der Integration in den Arbeitsalltag scheitern und wie die sogenannte SOWIESO-Strategie dies beachtet und den Widerstand gegen Neues abbaut. Ihr Prinzip: Innovationen an bereits geplante Projekte koppeln und dadurch fest verankern.

More from the series "essentials"

More books by Günter Müller-Czygan

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80 % of the price goes directly to the author.

ISBN: 9783658529215

Language: German

Publication date: 14.08.2026

Number of pages: 55

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