Internationale Märkte

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Internationale Märkte
Die Erschließung und Bearbeitung internationaler Märkte, wobei die Bereiche Strategie, Marketing, Finanzen sowie der Umgang mit anderen Kulturen eine zentrale Stellung einnehmen, wird durch die Darstellung eines breit gefächerten Instrumentariums erschlossen.

More from the series "Managementwissen für Studium und Praxis"

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ISBN: 9783486258288

Language: German

Publication date: 26.09.2001

Number of pages: 400

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