Rethinking Rational Choice Theory

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Rethinking Rational Choice Theory
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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80 % of the price goes directly to the author.

ISBN: 9780230277151

Language: English

Publication date: 12.12.2011

Number of pages: 355

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