The Mission: Everything about titanium dioxide in a single book. Explained clearly and simply, without sacrificing scientific expertise and thoroughness. The reader speedily gains a comprehensive overview of the working mechanisms and possible applications of titanium dioxide. Indispensable for expert formulators and those with aspirations in that direction. The Audience: Newcomers to the field of titanium dioxide and experts wishing to deepen and expand their knowledge. Anyone seeking to push beyond their empirical experience to discover how titanium dioxide can be used efficiently and selectively to yield the best formulation. The Value: This second, completely revised edition will serve practitioners as a source of information on the properties and use of titanium dioxide pigments. The current state of development and the use of the various forms of titanium dioxide as UV absorbers, effect pigments and catalytic materials are outlined. Practitioners will especially welcome the fact that Chapter 4 now includes information on the scope for, and limitations on, replacing titanium dioxide pigments in formulations.