Psychologische und verhaltensbiologische Grundlagen des Marketing

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Psychologische und verhaltensbiologische Grundlagen des Marketing
Frontmatter -- Inhaltsverzeichnis -- I. Einleitung -- II. Ein Regelkreismodell der Bedürfnisse -- III. Die konstitutiven Elemente der Bedürfnisse (die Bedürfnisbasis) -- IV. Die möglichen angeborenen Bedürfnismechanismen -- V. Die möglichen bedingten Bedürfnismechanismen -- VI. Abschluß -- Literaturverzeichnis -- Abkürzungsverzeichnis -- Personenregister -- Sachregister

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80 % of the price goes directly to the author.

ISBN: 9783110019834

Language: German

Publication date: 01.05.1971

Number of pages: 210

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