Human Survey-Interaction

30.00 €

Order
Human Survey-Interaction
Response rates are a key quality indicator of surveys. The human-survey interaction framework developed in this book provides new insight in what makes respondents leave or complete an online survey. Many respondents suffer from difficulties when trying to answer survey questions. This results in omitted answers and abandoned questionnaires. Lars Kaczmirek explains how applied usability in surveys increases response rates. Here, central aspects addressed in the studies include error tolerance and useful feedback. Recommendations are drawn from seven studies and experiments. The results report on more than 33,000 respondents sampling from many different populations such as students, people above forty, visually impaired and blind people, and survey panel members. The results show that improved usability significantly boosts response rates and accessibility. This work clearly demonstrates that human-survey interaction is a cost-effective approach in the overall context of survey methodology.

More from the series "Neue Schriften zur Online-Forschung"

More books by Lars Kaczmirek

Log in to get access to this book and to automatically save your books and your progress.

Purchase this book or upgrade to dav Pro to read this book.

When you buy this book, you can access it regardless of your plan. You can also download the book file and read it in another app or on an Ebook reader.

80 % of the price goes directly to the author.

ISBN: 9783938258576

Language: English

Publication date: 10.2009

Number of pages: 224

Our shipping costs are a flat rate of €2.50, regardless of the order.
Currently, we only ship within Germany.

Shipping is free for PocketLib Pro users.

An error occured. Please check your internet connection or try it again later.