What is the way, to have more success with the same customers. It is a easy way and also easy to learn. Be better as the other and you will have more success as other sellers. Michael Ritter works more 35 years in the sales business and 20 years as very professional sales coach. Every year he works a number of days in sales business, to see, what ever changes in the buying behaviour from the customers. This book is for all industries, because the way, is always the same, it changes only a product.