Corporate Social Responsibility from an Emerging Market Perspective Business schools ought to create and disseminate more knowledge on sustainability on one side, and how to create value and values in key markets of the future, such as India. Despite the proliferation of corporate social responsibility (CSR) related research in academic management literature, the numerous nuances of this multidisciplinary concept pose challenges in arriving at a clear conceptualization, especially in emerging giant markets such as India. Therefore, the addition of CSR viewpoints from an emerging economy can contribute invaluable insights to the growing body of scholarly work in this realm. This book addresses this research gap by exploring CSR from an Indian perspective. It asks what CSR denotes in the Indian setting from the pharmaceutical industrys perspective. Four comparative case studies form the basis of the methodology, complemented with 40 supplementary interviews with top management personnel in other companies within the industry. Dr. Shiban Khan is a management consulting expert with a strong background in international business and multicultural management. She has provided consulting, research and training services to organizations in Asia and Europe, from grassroots to multinationals. Shiban Khan currently heads Arminius Strategy Consultants headquartered in Dubai and leads a number of projects for international telecom, real estate and trading firms. Prof. Dr. Wolfgang Amann has been designing and delivering executive education seminars for more than 17 years. He now serves as academic director and professor of strategy and leadership at HEC Paris in Qatar. Next to his doctorate in international strategic management from the University of St.Gallen, he graduated from the major faculty development programs worldwide, such as Harvard Universitys MLE, IMDs ITP, IESEs IFP, and EFMD IDP. He published 15 books for executives and compiled and more than 100 case studies for his executive education seminars. He won several global and pan-European prizes for his research as well as teaching efforts.