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Produktmanagement

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Produktmanagement
Produktmanager müssen an vieles denken und für alles gerade stehen. Sie müssen permanent mit internen (Vertrieb, Marketing, Rechnungswesen, Konstrukteure, Vorgesetzte...) und externen (Kunden, Dienstleister) Partnern kommunizieren, Produktion und Werbung steuern und Arbeitsabläufe optimieren. Dieses Buch zeigt den Werkzeugkasten des Produktmanagements und die besten Methoden.

More from the series "Beck kompakt"

More books by Thomas Ammon

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ISBN: 9783406585593

Language: German

Publication date: 17.03.2009

Number of pages: 128

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