How do new technologies emerge? This book shows: Not through rigid plans, but through shared social praxis. Using the wind energy sector as an example, the author analyzes how innovation processes are shaped – or blocked – by social norms, standards and power constellations. The book systematically analyzes the institutional barriers to collaborative innovation projects and shows that shared working standards are the silent backbone of any successful technology collaboration. The author provides new food for thought for sociologically based innovation management and the management of open innovation. The book is aimed at practitioners, researchers and policy makers alike.