Marketing Competences and Strategic Flexibility in China

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Marketing Competences and Strategic Flexibility in China
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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80 % of the price goes directly to the author.

ISBN: 9780230013506

Language: English

Publication date: 01.12.2006

Number of pages: 261

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