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The Marking Enterprise

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The Marking Enterprise
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

More from the series "INSEAD Business Press"

More books by Jean-Claude Thoenig

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80 % of the price goes directly to the author.

ISBN: 9780230001879

Language: English

Publication date: 12.10.2006

Number of pages: 241

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