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Museumsmarketing in den USA

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Museumsmarketing in den USA
Der Band gibt die Ergebnisse einer Untersuchung von Museen in Großstädten der USA wieder.
Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschäftigen. Daneben stehen für Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing.

More from the series "Berliner Schriften zur Museumskunde"

More books by Petra Schuck-Wersig

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80 % of the price goes directly to the author.

ISBN: 9783810020789

Language: German

Publication date: 31.01.1999

Number of pages: 188

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