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Customer Centricity in New Product Development

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Customer Centricity in New Product Development
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

More from the series "Springer essentials"

More from the series "essentials"

More books by Ute Rademacher

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ISBN: 9783662676967

Language: English

Publication date: 22.08.2023

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