There is no second chance for making a first impression. Within a few seconds, it is decided whether a contact with a certain person intensifies or whether is stays superficial - and in many cases forever. Good contacts bring people in their personal, social and professional context further. Those who do not manage to win sympathy, benevolence, and respect from their fellow human beings, fight a losing battle. This book presents the most important factors of success that determine whether a brief contact becomes an appreciative and sympathetic relationship. Discussed topics: »The first impression«, »Good communication«, »communicational techniques« and »How to win friends«.